COMMAX 2020 UiTM Kampus Kuala Terengganu

Project ID: 186

NAJIHAH BINTI ISMAIL - CS247

2017696406

Supervisor: ROHAYATI BT MAT RIPIN

Examiner: MOHD RIVAIE BIN MOHD ALI (DR)

A STUDY OF E-COMMERCE BUSINESS ON CRITERIA THAT INFLUENCE THE COURIER SELECTION USING TOPSIS METHOD

Abstract

In today’s competitive business world, it's extremely important for decision makers to possess access to decision support tools so as to form quick, right and accurate decisions. One of these decision making areas is in courier services selection. Courier service selection is a multi – criteria decision making process that deals with the optimization of conflicting objectives such as quality, cost, and delivery time. If it is not supported by a system, this would be a complex and time consuming process. Although, the term “Courier services selection” is commonly used in the literature, and many methods and models have been designed to help decision maker.

Therefore, in this paper, the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method was applied to helps e-commerce business choose the best couriers. TOPSIS method is a multi-criteria decision analysis method for ranking different alternatives based on various criteria. The method is widely used among practitioners in different industries. This paper will present an empirical investigation to rank different business development strategies for information technology improvement. A few criteria will be discussed in this paper to helps e-commerce business choose the best courier services. The result from this research will help e-commerce business to choose wisely, thus improve their business strategy.